A market question
4 Dec 2017, 15:19Having just found and purchased the final piece for my collection of Roland Boutique instruments, the JU-06, I am left wondering why Roland would make the series in limited quantities. I'm not a marketing or sales person, so I am not coming from a knowledgeable position, but rather from a position of curiosity.
Here is my thinking, which may be completely illogical to those who do posses knowledge of marketing and sales...
If I made a product that sold well, why would I want to only make a limited number of these unless I was jacking up the price unreasonably using the selling ploy of limited availability. To me, these modules are very reasonably priced. Even if I could build one as a DIY, it would likely still cost at least as much as I am paying for them from Roland. So when Roland discontinues a module, the price goes up on the used market, but not that is going into Roland's pocket.
These modules fill a real market, it seems to me. I was unable to afford this stuff when it was available "back in the day". Now, living in a condo, I wouldn't have room for these things at the full size of the original products. So these Boutique series modules enable me to purchase these synthesizers at a very reasonable cost and are perfect for a condo or apartment dweller.
I feel very fortunate that I have been able to buy all of the modules I wanted. Today I went to Guitar Center to pick up another K-25m keyboard that I had ordered, since they don't seem to stock these but do allow coupons to apply. I was told that they can no longer back order the JP-08 or the JX-3P now. I suppose those will begin going up in price at some point on the used market. I don't intend to sell mine.
Tony
Here is my thinking, which may be completely illogical to those who do posses knowledge of marketing and sales...
If I made a product that sold well, why would I want to only make a limited number of these unless I was jacking up the price unreasonably using the selling ploy of limited availability. To me, these modules are very reasonably priced. Even if I could build one as a DIY, it would likely still cost at least as much as I am paying for them from Roland. So when Roland discontinues a module, the price goes up on the used market, but not that is going into Roland's pocket.
These modules fill a real market, it seems to me. I was unable to afford this stuff when it was available "back in the day". Now, living in a condo, I wouldn't have room for these things at the full size of the original products. So these Boutique series modules enable me to purchase these synthesizers at a very reasonable cost and are perfect for a condo or apartment dweller.
I feel very fortunate that I have been able to buy all of the modules I wanted. Today I went to Guitar Center to pick up another K-25m keyboard that I had ordered, since they don't seem to stock these but do allow coupons to apply. I was told that they can no longer back order the JP-08 or the JX-3P now. I suppose those will begin going up in price at some point on the used market. I don't intend to sell mine.
Tony